Thirteen 13 Days to Google Proof

Can Chris Lang really take a new blog, a five day old domain with NO incoming links to top ten on Google in 13 days?

Even I began to think I bit off more than I could chew.

UPDATE:I do want to add here now, Monday, June, 15th, 2009 that the sites referenced have totally changed. Don’t try to re-engineer this now, the time is past. At the time of this post and the case study I posted live in San Diego the sites were totally different and had very different link structures.

Before we look at exactly how I did this, let’s look at the facts

It’s a fact that:

  • Fact#1 – I used a brand new domain with ZERO links.
  • Fact#2 – I installed a brand new blog, with ZERO content.
  • Fact#3 – The author did not even know what a blog was.
  • Fact#4 – I called in no favors or out side links.
  • Fact#5 – I did everything by hand with NO social submission spam software.
  • Fact#6 – All I had to work with was social media and my skills.
  • Fact#7 – YES I was worried that even Chris Lang could not pull this off.

Find out if Thirteen Days to Google was enough for Chris Lang….


  1. Posted December 8, 2008 at 4:45 pm | Permalink

    One of my subscribers pointed out the when he searched the “swim shop” term I quoted my site from the case study was not there.

    If you look at Google results now you will see that they are back in results under “swim shop” for the word string term.

    Listings come and go from results all day long. Especially under a highly competitive term like this during Christmas time. Since this is a very new site this will occur even more. In the end it will be the sticking ability of the site and the content.

    Realize that we are competing against Domains with years of history, thousands of pages and thousands of incoming links from affiliate networks. The fact that we appeared at all speaks volumes about what the social media link did for the site.

    I can pull all the tricks I know all day long but the bottom line is that if Rick Pannell does not write content that swimmers want to read it is all for nothing. Readers will bounce right away and not return.

    Nor will they be back to buy anything.

  2. Posted December 8, 2008 at 5:23 pm | Permalink

    @Jonathan Duarte said:

    The purpose for my email is to ask a question about the recent post, and to start a conversation with you.

    In your post regarding the swim shop, I noticed the two sites, (the original site with 2Ls) and (with 1 “L”).

    I (Chris Lang) replied:

    You may have read the article before I clarified why there are two different domains in results. I went back and added a detailed clarification of what is going on there.

    The only reason the old domain shows up is I am passing link juice to it (the old domain) thru the links to the cart there.

    Take a look at the old domain,, it is only an image, no HTML and the links to the cart are JavaScript redirecting to the hosting Domain where the cart. There is no reason for it to be in results at all.

    The only reason it is there is due to the links to it from the Domain But I had to use those links to satisfy the client because at the end of the day, this is a commercial site.

    If you know SEO you understand the hilltop theory. This is Hilltop at work. The Domain is at the end of all the links and passes on NO out going links because it cannot. There is no HTML there, it is an image embedded on a Domain. Hence it is at the bottom of the hill and the link juice all lands there.

    This fact also keeps issues of that Domain influencing my results. It has no value so it cannot pass on any. This will be over when we move the old domain to the server where the new misspelled Domain is hosted. That will occur when I finish developing the cart.

    I hope this clears up any concerns.

  3. Posted December 9, 2008 at 12:24 am | Permalink

    I have heard Google is about to shut the door on using social media, bookmarking links for seo purpose’s.

    I only say this because Chris said: The fact that we appeared at all speaks volumes about what the social media link did for the site.

    Chris, have you heard anything about this impending Google slap ?

  4. Posted December 9, 2008 at 8:50 am | Permalink


    You are right and you are wrong at the same time.

    If you Google “social bookmarking slapdown” you will read that mostly I have written about this. Add Chris Lang to your searches and you get hundreds of my comments and posts about this.

    Social bookmarking spam software and submitters have brought this on and this Google social bookmarking slap down has already occurred. I watched it happen in searches in real time in Google results.

    It came and went and not one of my sites sank a bit.

    If you did not disappear from Google results then you are fine. I did see one social marketer that you all know drop out of the term “social marketing” and he happens to SELL social bookmarking submission software.

    Look for Social Marketing by Chris Lang in “social marketing” Google search and I am where I always am, at #27. The sites ahead of me are heavy duty sites and it is hard to crack. The only other social marketing site ahead of me is Michelle MacPhearson. ALL the others have dropped out of the search and did so in real time while I watched the algo being tweaked. Bye bye….

    Bottom line DO NOT spam social bookmarking sites with social bookmarking software and you will be fine.

    Do not use Social Marker, none of that. Pick one social bookmarking site you like and participate heavily of as you time allows.

    Also, our Digg analytics web application does NOT spam Digg in any way. It does not even interact with Digg in any way. It is not intended to manipulate Digg in any way.

    It is meant to save you time that Digg will pull out of your business and let you unfriend Digg users that are just spamming Digg with shouts.

  5. Posted December 9, 2008 at 9:03 am | Permalink

    Google is heavily crawling these social media sites. They can recognize a submission from a single person that only submits the same site and gets very few votes. It’s not that they’re necessarily looking at the mechanics of specific sites; the internal linking structure of these sites makes a page more or less powerful depending upon the strength of the profiles that are voting (linking) for the articles.

    So if your plan is to spam a few thousand social sites with links, it’s not going to work any more. There was a brief period earlier in the year when that tactic would work, but it’s been the victim of a slapdown. On the other hand, links from strong profiles from many sites are even more powerful since the weak links have been discounted.

    You’ll notice that the Digg Analytics app doesn’t even have the capability to submit an article. It’s all about making your use of Digg more efficient by putting the data you need to be a power user right at your fingertips. If you think your time is worth $2/hour, then by all means spend 20 hours a month scanning through the digg friend lists, keeping spreadsheets, and tracking pagerank to figure out who your powerful friends should be. And scan through over 300 rss feeds every hour to find key articles that you can submit. Or you can just click the refresh button on the dashboard and get all of that and much more whenever you want it.

  6. Posted December 9, 2008 at 10:55 am | Permalink

    One of my social contacts just emailed me saying that he forwarded my case study on to an expert.

    He said “Must be using Blackhat techniques” and what I have to say to this person cannot be printed here.

    If any of you want to accuse me of BEING a LIAR and lying to you in this case study at least grab your self by the family jewels and come right out and say it HERE!!!

    I FREAKIN DARE YOU!!!!!!!!!!!!!!!!!!!!!!!!

    This case study is exactly what I did Step by STEP, nothing more, nothing less.

    If ANYONE would like to use their real name and email address and step out from behind their computer and PUBLICLY call me a LIAR I ONCE AGAIN FREAKIN DARE YOU!!!!!!!!!!!!!!!!!!!!!

    I can guarantee you not one person has the guts, talk crap behind my back because I am kicking your ass in the search engines but come out from your mothers basement with your Kevin Rose poster over your bed??? I DON’T THINK SO….

    Not one will have the guts to say I lied to you in this case study. If you think I did I want you to unsubscribe from my newsletter, remove my RSS feed from you Reader and NEVER come to my site again. ‘

    I do not want you here.

  7. Bruce
    Posted December 9, 2008 at 4:39 pm | Permalink

    @ Chris Lang,

    Thanks for the clarification on Google’s social media link slap.

    ” Much appreciated “

  8. Posted December 9, 2008 at 5:00 pm | Permalink

    @Bruce, Still just theory, and mine alone.

    Here are the facts though:

    >> The Christmas Google slap has occured.

    >> I BELIEVE that it is social linking based.

    >> Major marketers dropped from listings.

    >> None of my sites or my clients sites did.

    >> I do not spam social sites for links.

    To prove what I say I would need tons of data and I do not have that. I believe what I have told you to me true. Without testing and hundreds of sites and exact data I cannot say this is fact.

    However I know one site that does have this and they ain’t telling us what is going on.

  9. Posted June 15, 2009 at 4:42 pm | Permalink

    I do want to add here now, Monday, June, 15th, 2009 that the sites referenced have totally changed. Don’t try to re-engineer this now, the time is past. At the time of this post and the case study I posted live in San Diego the sites were totally different and had very different link structures.