Social Marketing – Beginners Level

Social Marketing Beginners – OR – What I learned at David Carleton’s How To Increase Sales With Social Media San Diego Event and Why I Fell Flat on my face…

So you have all heard that I spoke at David Carleton’s Social Media “How to Increase Sales” show this past weekend.

But has anyone told you I fell flat on my face there? Yeah, I did. A third of the way thru the hour I had to speak, I realized I was looking into the faces of people that did not understand a thing I was saying. Not a THING!

Why and How?

  • 70% of the audience did not know what a blog is.
  • 99% of the audience did not know what Digg is.
  • NO ONE knew anything about social bookmarking and maybe one or two had a Digg account.

So, what did I learn?

  • Most of the people that come to my site have no freakin’ idea what the heck I am talking about.
  • Those that do, do not buy my Social Marketing Book, then fail at social bookmarking.
  • I need to support my new users much more.
  • Social bookmarking beginners step one

    One of the few that bought my book at the show just sent me this in email and why she will never do this again.

    “I’m excited about participating and what’s more, my husband is excited too. The case study is

    You got me thinking about what my first blog post is going to be and how I can write it to get ‘Dugg’.

    Plus I now think I should have two blogs, one with the more professional (authoritative) and less warm, fuzzy stuff and the other that can have our ‘silly parrot tricks’ video.

    Indidentally, do you do anything with video?

    Best, V.”

    Victoria, so good to hear from you. Thank you and YES I do a lot with video. Some of it you may not want to see but the ones that your do are here: Social Marketing Video on YouTube and Social Marketing Video on Viddler.

    That is a great little testimonial and she get’s social marketing, yeah! Warm and fuzzy, I like it. HOWEVER…

    #1. Never send me an email like this again. Before you send any marketer an email, go to their site and add it to the comments on a recent blog post. Don’t worry, it WILL be a blog. Almost all sites are CMS WordPress blogs. You may have to look around but there WILL be a link to post comments. Never register to post comments, that is BS. If it is not open, to heck with them, don’t waste my time. By commenting you create a link back to your site. Links are links for now, more later.

    #2. I would have linked to your site in this post but you did not send me a link to your site. Always use a sig file with your Domain in it. If you have a squeeze page on the site link to it. Don’t know what a squeeze page is? Here is may free social report squeeze page, it is one of a kind.

    #3. I would have called you but your phone number is not in your email. Always put your phone number in any email as part of the sig file AND post a contact page on your site with your email address, phone number, a link to your squeeze page and any other way a person can get in touch with you.

    So Victoria, I expect to see a comment of every blog post you read and now “great post” crap either. If you can’t say something interesting or ask a question, any question, don’t comment there.

    Human interaction is the number one social marketing resource. Stop hiding out behind and email address and get out there. Social marketing is about being social.

    Social Bookmarking Beginners articles and tutorial to come!

    So did I learn my lesson? Heck yeah, I can double or triple my sales by educating you all more. Since I am so close to the flame it seems I could not see beyond it. Even the great Chris Lang can learn something from others. This time it turned out to be the least knowledgeable social marketers that taught me the most.

    Thank You – Chris Lang


    1. Posted December 9, 2008 at 10:55 am | Permalink

      Chris —

      Well I guess now I can admit that before I came to your site I had not ever heard of digg.

      I have to say thanks for your site, I have learned quite a lot from you, but I agree there should be a newbie section, because as you found out, there are a lot of people like me who want to learn but don’t even know the basics about social bookmarking !

      Looking forward to learning !

      Jan Anderson

      p.s – did I do the comment post ok ? ;)

    2. Posted December 9, 2008 at 11:50 am | Permalink

      Your description cracked me up. I’ve been there many times – talking excitedly about my blog or twitter or linked in or myspace etc. and had my friends and colleagues look at me with total blank looks!

      Your info is great, but I’m still trying to find an alternative to Digg. The Digg user just doesn’t fit my target market – single, young cynical males vs old (not really) enthusiatic women.

      Do you have any ideas for me?


      P.S. follow me on twitter at

    3. Posted December 9, 2008 at 12:04 pm | Permalink

      Describe your market to me Julie… No matter what you say this will be my response.

      Digg is there for Google results, otherwise I would not bother with it.

      Lots of Diggs done right, up the search rankings you go. You are NOT marketing to social bookmarking sites. You are creating powerful profiles and driving your site up the search engine ranking.

      DO NOT waste your time marketing to social bookmarking. There IS NOT a market to market to. NO sales, nothing. That is not what bookmarking sites are about. That is why most newbies fail.

      You want powerful friends, that is the market you are after. Not friends in your market, powerful friends that have more impact when they vote than basement dwelling Kevin Rose fans.

      Digg is the only game in town when it comes to positive Google results not to mention traffic.

      You work for your friends by Digging their submissions. Then when you need that one post to do well in Digg you can pull those favors back to your post.

      That is social bookmarking. If you want to find people to social network with go to Facebook. Waste your time there because they never buy anything anyways. Unless it is how to market on Facebook junk.

      We are talking Google targeted search terms. NOT marketing to your social fiends.

      You submit news articles, build up a powerful profile then it does not matter who Diggs it or not, you have enough power to get your powerful Digg friends to vote on it.

      That is what I teach, how to build a powerfull Digg profile and friends list that will Digg your stuff.

      Craft a blog post, get your friends to Digg it, get 300 Diggs, top of niche terms. That is ALL you can get out of social bookmarking.

    4. Posted December 9, 2008 at 1:02 pm | Permalink

      This one is for juliemarg, I am now following you on twitter and wow your twitter profile is google pr4, you may want to blog about how you achieved that and get all your friends to digg that. Don’t crash the server though.

      And Chris..

      Thanks again. On a personal note, I am one of those that have been doing it all wrong. Sadly I have been blinkered by all the IM “””GURUS””” not any more.

      New start for me. The penny has dropped thanks Chris.
      It’s Dugg

    5. Posted December 9, 2008 at 4:39 pm | Permalink


      Who would have thought people attending that seminar would be so uninformed about blogs and Digg; I was so surprised to read that in your post.

      Chris, I’m feeling totally overwhelmed with all the information available to help me increase my sales. My company is an MLM that, like most MLMs, puts most emphasis on face-to-face contacts. At the present time an internet presence is not at the top of the company’s priority list; in their defense, however, they are exploring ways to enable consultants to take advantage of what the internet has to offer…they’re just not moving very rapidly. I have received such a glut of invitations and information from so many ‘net “movers and shakers”. I don’t know who or what will be the most useful to me. My company is the only total wellness company in the world, and the products are top of the line. I want to increase online sales and my personal website links to my company site. I need to find the most cost-efficient way to drive traffic to my site.

      I don’t have funds to pump into programs and I need to know how to best utilize my online time and presence. I’m going to check through your archives, but if you have recommendations for me I’d surely appreciate the help. Thank you!


    6. Posted December 9, 2008 at 4:53 pm | Permalink


      Social marketing is about helping people and creating a community. Always ask your self these two things.

      1. Am I helping people or is this crap disguised to sell product.

      2. Am I creating a community or am I just talking AT people.?

      Notice I said at. With the very first day of my Social Marketing Beginner series I have a fair amount of positive feedback. Something else Social media is about, getting feedback.

      Look at the swim shop that I used in my case study. Read the blog posts, that should be the poster child for all future blog posts. Especially on a site that is designed to sell product by pulling traffic thru articles, then producing sales.

    7. Posted December 9, 2008 at 4:57 pm | Permalink

      Hi Chris,

      I got one out of the three, at least I know what a blog is!

      It’s probably a fair assumption that only a fraction of your best prospects know and understand Social Marketing. Most of us are “unconsciously incompetent”. We don’t even know what we don’t know. Your eduacating of us at least allows us to now recognize that there’s something out there that we can take advantage of. Now we become “consciously incompetent”.

      I’ll look forward to learning more from you in this whole arena.



    8. Posted December 9, 2008 at 5:17 pm | Permalink


      Thanks for the kick in the pants – I needed it.

      I’m going to be picking your brain on how to achieve it.


      P.S. Right now my top priority is to get lots of traffic for my Sacramento Kings post

    9. Posted December 9, 2008 at 5:25 pm | Permalink

      @Julie, take a look at the category you posted that in, “uncatagorized”…

      Take a look at catagories in WordPress, make sure you add catagories with top level keywords to them and make sure the “uncatagorized” checkbox is not checked in the future.

      Tags are important too, that is for another day. Or Google “WordPress tags” in Google.

    10. Posted December 9, 2008 at 6:14 pm | Permalink

      I have been telling you for years that I have no idea what you are talking about, why did you have to go to San Deigo to figure it out?

    11. Posted December 9, 2008 at 6:28 pm | Permalink


      Thanks for making me laugh, I needed it about now…. LOL

    12. Posted December 9, 2008 at 10:05 pm | Permalink

      I hope this doesn’t mean that you’re going to be dumming things down too much. One of the reasons I follow you is because of the of your unique perspective and up-to-date insight. The importance the Facebook/Digg connection would have eluded me if it weren’t for you.

      But who cares what I say? I haven’t bought the book either. Certainly, cater to your buyers. If you can figure out a way to outsource Social Marketing I’ll buy. For now, I’m having a hard enough time carving out a few minutes a day for twitter.

    13. Posted December 10, 2008 at 1:06 am | Permalink

      Chris, I’m with you all the way, when ever I’m discussing affiliate marketing with a newbie I always try to think back to when I first started my website. I’ve had ups and downs since then. I always warn my newbies about bling, bling type programs that offer richs overnight and try to guide them away from bad practices or wasting their time on fruitless efforts. Sometimes its not so much that you do the right things but its important not to do the wrong things such as spending precious hours and money following bad advice. I come to your site because you are my expert I not only want to know what to do and how, but what not to do and why. I remember when I first started marketing one of things I would ask my uplines and others was, “what are the top ten things you would do to make your website successful starting with the most important thing first?” Often this question is answered by silence or “it doesn’t work that way” kind of response. A few actually answered with out hesitation only to ponder the order of the answer and not its content. I not only need a guru to guide me but a myth buster as well.

      So in a nutshell I want to read, research, and write about nutritional products, health and diets. This is my interest and my passion. Not marketing. Thats why I come here…. And Its a good job that you do or I would have never bought and promoted your book.

    14. Posted December 10, 2008 at 6:14 pm | Permalink

      I’ve watched some of your videos several times to learn how to use social marketing; but you lose me as soon as you get started. I get the point that we are not looking for profit directly, but for a SEO advantage; but the rest is Greek for me.

    15. Posted December 11, 2008 at 1:14 pm | Permalink


      Thanks for your advice on my proposed Google software program. You’re right… don’t need the Google Police up my butt.

      Funny, yet all too true post here.

      Hey, Victoria get back here and POST your comment!

      Oh yeah… great post.

      Think I’ll Digg it, blog it with a back link (Do Follow, No Follow?), do a video and post it on YouTube and syndicate it from there, slap up a squeeze page about the latest Chris Lang great blog post and how you can subscribe and never miss another Chris Lang blog post,social bookmark it and share it with all my friends, send ya an email… hell, I might even take out a billboard.

      Never mind… all you’re getting from me here is this comment.




    16. Posted December 11, 2008 at 1:32 pm | Permalink

      To anyone that reads Walt’s comment, don’t try to figure it out, just let it go.

      @Walt, LOL it is another rough day, I needed a laugh, thanks…

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