Facebook Now Powered By Bing

On Febuary 5th, Microsoft made a deal with Facebook to supply Bing search results on Facebook.

Barry Schwartz of Search Engine Watch just alerted me, “If you do a search on Facebook, the web results are powered by Bing and more importantly, carry the Bing logo.”

Click image to see full size.

It is also important to note, this also gives Microsoft a look behind the curtain as to what Facebook users are interested in and searching for. Many parts of Facebook are still blocked to Google’s spiders and they get less knowledge of trending topics there. Privacy concerns are the company line, more like Bing trying to go head to head now against Google search with 500 million Facebook users now as Facebook continues it’s spread world wide.

Do you think this is something you will use on Facebook?

Tell me what you think in the comments section below….


  1. Posted June 21, 2010 at 2:38 pm | Permalink

    I don’t know how much I would trust searching for anything on facebook, honestly. Unless there is something that bing/facebook has to offer that is much better than google, why bother?

  2. Posted June 21, 2010 at 4:08 pm | Permalink

    @steven vargas – Since I am not a big Facebooker it is hard for me to say on this one Steven.

    One thing that is important here is that this is one of the few times Facebook links out to the web. Very important this is.

    That’s why I am looking for feedback from you all. Will and how will this add value to your use of Facebook?

    I can say that web results from a Facebook search may well be a game changer. Because you are getting not just Facebook results but trusted web results from Bing this could be a search contender due to Facebook’s high traffic.

    The fact that the results only appear at the bottom of results and only when you click the “See all results…” link makes this hard to find unless you know it’s there.

    Hence, one of the reasons for this post.

  3. Posted June 21, 2010 at 4:09 pm | Permalink

    Facebook is one of the best social networks at present. Bing has hit the gong.

  4. Posted June 21, 2010 at 5:40 pm | Permalink

    I get on FB almost every day, for various reasons… it is one of the only ones I do use, because of family and friends. I do very little with it in regards to business, although I do have Groups and Fan Pages for business reasons.

    But this will not change what I do at all with FB… I do not like Bing as s search engine anyway. I know it can not be ignored, because people do use it.

    But lets look at a few facts about social networks. They all come and they go… Facebook has more potential than many, like Twitter for instance, that will probably not go anywhere really fast. But neither has made an money yet, in the way of paying off their debts. That is not an issue for Google, so 5 points for Google.

    People in general do not use their social network to search for a product or service they want to find. They also do not use their social network to find directions to some place they want to go or plan a trip.

    In fact, some of these things people intentionally want to keep separate from their social lives… for privacy. They do not want to risk someone knowing where they are going or when they are leaving.

    Now they may ask friends for advice or what they think about something in order to feel better about something they are spending money on… but can you honestly see a student or anyone doing some research on a topic, going to FB to search?? If they are going to use Bing, the will go directly to Bing… if they are going to use Google they will use Google.

    YouTube is the #4 Search Engine in the world… but how many people go directly to YouTube to do s search unless they happen to be looking for a video? But more often than not, people know that YouTube is not the ONLY video site, so they search in an engine…

    You are correct not all areas of FB are available to Google, but I do think the parts that are pertinent to consumers are… such as public pages and groups.

    Which brings me to my last point, according to a more recent study on SEO, when it comes to how people use social networks, with regards to what they search; Most users (consumers) have no idea that Search Engines even have any results from any Social Network. In fact, there is a divide between what businesses are being told by SEO companies and what consumers actually think and believe.

    Facebook had search results on the Internet before, this deal with Bing, I do not know what search engine, if any, was powering them, but the results showed up if you were willing to look and click the more link…

    Over time, if people can be conditioned to go “Facebook it”, or “Bing it”, instead of saying, “Google it”… then maybe, just maybe it will change the game. But look how long it took for social media to actually catch on, for consumers…not to mention, businesses that are still not convinced it will really work for them. Or look how long it took to convince most businesses that they actually did need a website and they should be online. I was struggling with that one over 10 years ago and everything I said would happen, did happen, like social media and the rise of the forum type posting and what is now known as micro-blogging.

    I honestly do not think it will be that big of a game changer… it will perhaps help Bing gain some more market share and it was smart of FB to do this, as their business needs any help it can get, when it comes to revenue generation and feature innovation.

    But I highly doubt most people will truly change how or where they go to find information, in the long run…

  5. Posted June 21, 2010 at 6:35 pm | Permalink

    Interesting note about facebook linking out to web. I didn’t think of that. But still, facebook is a place to play. Would people trust them over google? And overexposure isn’t just a bad thing for hollywood celebrities. If 100% of your time is on facebook, you would eventually get burnt out, wouldn’t you? I know I only go on facebook anymore to see if anyone I know has said anything new and exciting. I do see how an office drone can be stuck on it all day, though. Some kind of social contact is needed while sitting in a cubicle for 8 hours… My guess is that’s the majority of fb users. People killing time during their jobs, trying to do as little work as possible…

  6. Posted June 21, 2010 at 8:16 pm | Permalink

    @Steven – the average Facebooker is on it for almost 1 hour – every day. Why google something and jump off the page when you can search right from Facebook?
    I think that’s the theory behind it but it doesn’t work, at least for me anyway. When I need to search for something, I “google” it

  7. Posted June 21, 2010 at 8:21 pm | Permalink

    I noticed quite a while ago that Bing was powering the FB search. When i am searching for a person or company on FB and it is not found within the FB community there are web options. I personally have never clicked on them. When I am searching on FB I want to find the compnay/person in the FB community not on the web.

  8. Posted June 22, 2010 at 2:04 am | Permalink

    I only ever use the FB search to see if people I know and might want to contact are on it.

    Someone needs to rationalise the whole social/commercial networking realm; maybe starting by drawing a line between the two. I set up Google Buzz but even following just a few people there’s way too much going through it for me to ever be able (or, therefore, want) to read it. I have a job, I have have a family and I have friends and that’s all before I boot up my computer.

    I need to be able to choose where I want to publish and do it with one click. EG, it ought to be possible to write an entry in my blog and share it with two, ten or fifty carriers (FB, Twitter, Buzz etc) without having to go through umpteen separate procedures, recreating tags etc over and over.

    And honestly, who needs Plaxo AND LinkedIn AND Facebook AND MySPace AND so on. It’s a mess.

    So for people like me on the very periphery of all this stuff, when you announce that FB searches are powered by Bing I think “So what?”.

  9. Posted June 22, 2010 at 4:09 am | Permalink

    Microsoft made a deal with Facebook to supply Bing search results on Facebook.
    i think it is good for both facebook and bing.because nowdays facebook is very populaar social networking sites in internet and bing is also a good seach engines.if anybody search any thing in facebook then everything will come from bing search engines.it is plus point of bing search engines.

  10. Tim
    Posted June 22, 2010 at 6:20 am | Permalink

    Hey Chris,

    This is exactly what I was talking about on the Gbuzz of FB vs Google search. Would I use it? probably not. For me, FB is, and always will be a social function, and if I’m searching for, let’s say plumbers, I’m probably searching for a person I know who’s a plumber, or a group on plumbing or someone named Plumber. I’m probably not even gonna look at the web results.

  11. Posted June 22, 2010 at 8:03 am | Permalink

    @Barry Thain – This is exactly how social sites are done wrong.

    In a nutshell I teach Gwave Mastery members to use one social site, use it well, FB TT, Digg or Buzz, it matters not. But focus on one.

    Second, manage your time by separating social notifications from business email. Social on Gmail, business on your domain.

    Lastly I teach how to convert social followers into email opt ins.

    Get those three things in order and you begin making way more money!

  12. Posted June 22, 2010 at 11:46 am | Permalink

    And don’t forget that Bing and Yahoo are joining forces. This game of “Risk; World Domination” is far from over.

  13. Posted June 23, 2010 at 8:04 am | Permalink

    The question that remains on this is will Facebook move those Bing results up the page so they get traffic?

    I had to really look for them for the screen shot.

    Secondly will Facebook display Bing PPC search results on Facebook?

    Both those moves could change things in many ways.

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