Facebook vs Google – Facebook Wins By Decision

After going 12 long bloody rounds the first Facebook vs Google bout is complete with Facebook taking it by decision, my decision….

Facebook vs Google

Google went 12 entire rounds, never went down or got knocked off their feet. But with the introduction of the latest round of Facebook apps in major shopping and entertainment sites, Google has lost what it started with Google Friend Connect. We are now seeing Google’s vision of sharing with our friends everywhere in the browser firmly in the hands of Facebook.

The battle for the living room TV and mobile will be next in this ongoing battle of the web heavy weights, but for now here’s 3 deadly upper cuts that Google took to the chin in the last seconds of round 12.

Clicker: Facebook Uppercut #1

I took a look at browser TV shopping app Clicker, to see how if I could use it to extend my Google TV quest to cut cable. More on this soon.

IMPORTANT: I had never been to Clicker before, never signed up, never created any content or ever even heard of the site before.

Here is what Clicker had waiting for me just from my Facebook cookie and FB Connect…..

Click image to see full size

Notice Clicker knew who I am, notice the blue log in link in the top right. That stopped me dead in my tracks.

But Clicker also had already set up lots of things to entice me in, like images from Battle Star Galactica and The Sopranos. These just happen to be my favorite TV shows…

Clicker profiles: Facebook Uppercut #2

Before I enabled the app I clicked thru to the profile / app they had this profile waiting for me….

Clicker had a complete profile waiting for me, all I had to do was accept it and connect with Facebook allowing the app.

In TWO MEASILY CLICKS I had a social app profile ready to go and they had my list of friends with Mari Smith leading that off.

Clicker also knew that I like Rescue Me, Carprica, Breaking Bad, BSG and of course the Sorpanons from Likes cast elsewhere. Remember I have never been to Clicker.com – This is all from like cast elsewhere and this was a preview when I landed on the page. I did have to say “Yes” and allow this app. But the screen shots you see here are just how the site appeared when I landed there my FIRST time, basically a teaser preview and very effective.

Click image to see full size

Amazon Wishlists: Facebook Uppercut #3

In a beta Amazon Facebook Connect app released last Monday, we see this taken to an even higher level.

After logging in and connecting Facebook with my Amazon account I see this page, based on my Facebook friends birthdays.

The only person not blurred out is Keven Scodalero, one of my real world friends here in the Phoenix area.

And you can see the very busy jackass that I am has forgotten his birthday, sorry Kevin!

Click image to see full size

And Finally with a body blow to Google, the bell rings and the Facebook Connect vs Google Friend Connect battle is over, after two years to the day.

Now you can see the wishlist of your friends, buy them something they really want and ship it to them in just a few clicks.

Click image to see full size

Google Friend Connect went live here on my social marketing blog two years and two weeks ago to the day. We had such hopes for it, and it was vastly superior to the then not yet released Facebook Connect. But as everything else lately about Google Social it was forgotten, development stopped and promises broken of a greater good.

Google went on trying to knock Facebook out with some great big left hook like something out of a Rocky movie and basically left the users behind with lots of jabs and haymakers and no follow thru. Google’s failure here today goes all the way back to Google Friend Connect. Google was first, had the advantage, but simply dropped the ball.

Know I am not exactly the biggest fan of Zuckerberg, but at least Facebook is moving ahead with putting the pieces together into something that benefits us, the end user. Google, you better go back and get a new corner man, and a trainer with some vision. Becuase you had it going on with Google Friend Connect, seems like Don King came along and sold you big dreams and millions of Waves like so many promising young fighters of the past….


  1. Posted December 19, 2010 at 11:52 am | Permalink

    I do not see myself using any of these sites. But I do see the power of Facebook Connect and have seen it all along. In fact I have been considering using it with one of my sites too. I just have not figured out ways to control.

    Here are the differences in how I use Facebook and Google, which would include GFC.

    First, Facebook, is very, very personal. It is for friends, family and no business. While Google/GFC, I use for business. I use it to search, share, find and take action. I am more likely to “like” something with GFC, than I am with Facebook. Because I like to not inundate my personal friends on Facebook. I find GFC, is great for business.

    I wonder how soon it will be until privacy advocates have a hayday with FB connect. I know it has come up, but I anticipate further issues.

    I also think it is important to be clear on something. Google was not in any way founded on being a social network. Google’s core competency is a search, they are in our lives in so many different ways and I am not so sure that is going to change.

    Now, Google does have to wake up and smell the coffee though, because if they do not, they will fall even further behind. GFC could have been much more than it was. But as you said Chris, they dropped the ball big time. Will they do the same thing in the TV market??

    Facebook on the other hand, I would expect to be the Social Masters, because from day one, that is who they have always been, it is their core competency. If Facebook was not ahead of the game in social, right now, then I would seriously wonder why.

    Google still has more money, no debt, and more credit than any company could possibly want or imagine. FB is not so lucky on that front, although they are heading in the right direction, since they hit that infamous 500 Million Mark. But how many users does Google have??

    Google owns Android, YouTube and many other small and not so small companies. Google has acquired more than 88 companies in the last 10 years. They are NOT going anywhere. I honestly do not see FB replacing Google as a search engine. Not in mainstream America anyway.

    With the release of Messages in Facebook and the FB version of places and also the Coupon system that is free for businesses, I do see some rather steep competition for Google. That is going to be a problem for Google if they continue down this road of starting, testing Beta projects and then lacking any follow-through. That is getting old and users are beginning to dislike hearing the same old song. As Facebook becomes more local, Google will continue to see more competition.

    I know this is more about GFC, than it is about Google, but I have begun to see Google and FB, as the Yin and Yang of the internet. One can not really survive without the other. They compliment each other in so many ways.

    I even think that they should figure that out and rather than pounding each other in the heads all the time and competing for the same space and customers, they really need to come together and collaborate more. If these two giants ever sat at the same table and did collaborate on their core competencies, that would be very, very scary for any of their competitors.

    Why doesn’t Google collaborate with Facebook using Google TV…? Can you imagine??

    Great post Chris. I agree with most of what you said, Google has dropped the ball with GFC, they were too focused on Android, combating Apple and also the Chrome OS combating MSN and Yahoo it seems. Maybe Google really needs to just pick their battles better and figure out who to collaborate with and who to actually do battle with.

  2. Posted December 19, 2010 at 12:43 pm | Permalink

    Wow Chris – this is kinda huge coming from you!! I’m heading over to check it all out right now.

  3. Posted December 19, 2010 at 1:35 pm | Permalink

    You know me guys, I tell the truth, when Facebook kicks butt, I will tell you.

    This is the first time I have seen a dominant move from Facebook, this is quality stuff they are doing here.

    Should have been Google, they were first and they invented the idea….

  4. Posted December 19, 2010 at 1:51 pm | Permalink

    Hi Chris,
    Excellent presentation of new info. I think competition is the important concept here. And, I really like Justin’s thoughts in his comment above/below (lol).

    Justin describes some ideas I have been mulling over. I will keep his thoughts in mind as I build my “empire” lol.

    Competition is a must. In the past it has spawned lower prices as the most visible reward to consumers. Advancement in technology occurs as each competitor attempts to gain more market share.

    Facebook and Google come to us from two beginnings. Each is trying to gain the upper hand in certain areas.

    What we need is the know-how to use both growing technologies and tools in harmony for our small or large business internet businesses.

    I do not want to see a winner.

    Glen Osborne

  5. Walt Goshert
    Posted December 19, 2010 at 2:10 pm | Permalink


    Facebook vs. Google… yep, Facebook has landed a couple solid punches here, especially the interface with Amazon. I can see all kinds of business apps with this… it’s a great way to move peeps from Fans, to Customers, to rewarding your Advocates through Amazon.

    And, to me,it seems Google took their eye off the social networking ball with Google Friend Connect with Wave, and to some extent, Buzz.

    I agree with Justin… Google still holds the upper hand with search, YouTube, and Android. But, as we discussed, if Bing starts building steam with social search factors, that could really deliver a big blow to Google’s ad revenues.

  6. Posted December 19, 2010 at 5:01 pm | Permalink

    …yeah, what Heather Masson said !!

    Hey Chris, think Google could come back with an ambush on facebook via Orkut ?? …sure this is still the early stages of domination …

  7. Posted December 19, 2010 at 6:17 pm | Permalink

    Orkut does not have a chance, it was Facebook for South America before Facebook was Facebook…..

    Google has moved on, it’s all about Android, Maps and Google TV at this point, those are markets that Facebook simply can’t compete against.

    It’s also important to note that the web is getting smaller with Delicious and Flickr being sold off by Yahoo, or more likely closed.

  8. Posted December 19, 2010 at 6:27 pm | Permalink

    doesnt this make you nervous that they know so much about you ? I find all this connecting to be a little disenchanting lately. No reason all these sites need to know my data or clicks.

  9. Posted December 19, 2010 at 6:41 pm | Permalink

    Just as good as the articles are the comments here. Good stuff. Amazon’s getting huge. Google’s all about mobile. Facebook’s connecting everywhere. Yep, just another day in paradise.

  10. Posted December 19, 2010 at 6:50 pm | Permalink

    Great information Chris..Dec 5th was another blow to Google and a plus of IM stuff..with the creation of email system…now I can import a list of subscribers in my fan page and invite 1,000’s to like my page. You can enter 5,000 at a time(Thinking out loud here.>>co-registration leads testing ground); FB also allows linking directly to an affiliate page..another blow to Google…FB Ads and their demographics is yet another blow about to bring Google down for at lease a 1,2, count (FB is about to drop an atomic bomb..be on the look out in January for stunning news and new services thru FB)…2011 is Facebook’s Year of Domination.

  11. Posted December 19, 2010 at 7:34 pm | Permalink

    I have a hard time believing that FB really won out on this one. Youtube just released a whole new interface on the homepage. I also heard something about streaming whole movies for $0.99 which can really chip away at that Clicker app’s success, especially since I recently read somewhere that DVD’s are going to be losing a lot of sales to streaming movies.

    Put that on Google TV and they can definitely beat out Clicker, and maybe even Redbox or Netflix.

    My wife’s the one that caught the link at first, but for some reason we can’t quite find it again. I’ll post a SS if I find it.

  12. Posted December 20, 2010 at 4:43 am | Permalink

    @Justin, you don’t use Amazon? The largest and one of the cheapest places for books, music and movies?

  13. Posted December 20, 2010 at 4:45 am | Permalink

    It’s important to remember that Facebook did not even have a gadget for FBC until late 2009, you had to hand code FBC into a blog from the APIs.

    I was one of the first to do that back then in January 2009 and it was a pain in the butt.

    And the reason GFC was crippled was Facebook denied Google access to Facebook as soon as Google announced GFC in spring 2008.

    If GFC had posted back to Facebook walls ala the like button today we would have a vastly different outcome for the GFC app and Google’s social stuff too.

    Lastly, remember that Facebook chose to start this war over GFC, and as soon as GFC was announced, blocked Google’s access to the API’s and announced they would build Facebook Connect that is now everything that Facebook has become.

  14. Posted December 20, 2010 at 5:23 am | Permalink

    It is a question of choice – if you give people a choice Google is still the preferred choice for ID when creating an account.

    Facebook is popular with publishers because it gives them more data.

    In some ways it is an evil battle – I am not sure Google would ever give that much data.

  15. Posted December 20, 2010 at 6:04 am | Permalink

    It’s not about the log in Andy, it’s about the fact that my real world friends don’t use Google Buzz or anything else.

    My real friends are 20 somethings and commercial construction workers. They use Facebook.

    Of course my preferred log in is Google, but I don’t have that option on Amazon.

    Also Andy, I just can’t support Google any more, it’s killing what was once a profitable business.

    My email click thru rate on a Google article is 3% at best. Facebook? We see 30% on pro Facebook articles.

    I decided to position myself as the expert on Google Social in 2008, two years later, no one cares.

    Yet we see Ryan Deiss and Don Crowther making big bucks selling….

    Oh Well……

    And they have pushed back Google Me, the Chrome OS, and Google TV releases into 2011 again, missing the entire Christmas cycle.

    People are sick of empty promises from Google. And so am I.

    Facebook scoring this big hit with Amazon is just one more example of a fast moving Facebook and a lethergic Google.

    That fact that the new social shopping apps can impress me is more important than anything else.

    Does that make sense? And thanks for the link, that is a point well made!

    – Chris

  16. Posted December 20, 2010 at 1:39 pm | Permalink

    Some very interesting comments and information shared here.

    @Chris – I rarely buy books on Amazon. I tend to buy them in other places that are often cheaper than Amazon, if I buy them at all. I use a lot more electronic books now and when I really want a book, I am a bit of a bibliophile that collects them. So i like to feel and hold them first.

    I have this really bad habit or guilty pleasure or maybe an addiction of buying books, whenever I go into a book store. I have to stay away from them. Because now that addiction has crossed over to the dollar store. Believe it or not they do have a lot of decent ones. I bought several Kiyosaki, political and even fantasy/adventure books and even get autographed copies of books sometimes. I have found some great authors for a $1 a book. Even if they are not fantastic, for a $1 it is hard to go wrong.

    I do have a reseller account through Amazon and have made some money from them, but I do not care about some FB sign-on. I already have a sign-in I hardly use, so not a big deal.

    When I make posts to my personal blog, the only place I do not post it, is my FB profile. But it is on Buzz and Twitter. I have recently noticed a huge uptick for my measly little personal blog that I rarely post to. When I make posts, I get about 60 plus hits on the page within minutes every time.

    It has been interesting, because I have not tried to make it happen. I use the blog for some testing, but anyway it is interesting to me that it has happened. I know it is not a lot for someone with a list or for a marketer that uses it all the time, but this is completely an accident.

    I digress, sorry.

    The truth is, I am not your typical customer though. I understand and see right through most of the tricks and I do not share every little thing with people, because it annoys the heck out of me when other people do it. I get nearly 1000 messages or more every day between all my email accounts, so I already have information overload. Also, I am not a women between 35 & 65 either, which is the fastest growing segment on FB right now.

    Does anyone think this is really something that means the demise of Google is or should be on our minds?? Do we really think that Bing will completely take over the search market? Or that somehow YouTube will disappear?

    YouTube is currently the #2 Search engine? Not FB, not Bing and not Yahoo!. Even Google has information from FB in their results…

  17. Posted December 21, 2010 at 3:59 am | Permalink

    Great insight Chris, having the ability ‘in a matter of clicks’ to see friends wish list and buy them something is a winner. Thats money in the bank!

    Facebook really have the customer in focus in all of this, Google seems to be more interested in creating infrastructure but not following through to pay dirt. As mentioned by many, Google has so many revenue streams I don’t think it sees facebook as a threat to that.

    Who knows they may eventually end up in bed together! If you can imagine Google and Facebook playing Monopoly, if they both own everything on the board they can trade with each other very easily.

  18. andrew
    Posted December 22, 2010 at 4:27 am | Permalink

    I think for google to survive this battle they have to create a central integrated easy to navigate user interface( facebook is competing with them, they should compete back)
    This Buzz and google profile – what a waste of time! They should create friend-add that will integrate with your contacts so you dont have to put in all your friends details, it is just there and constantly updated from by your friends – ie. immediate and accurate…

  19. Posted December 29, 2010 at 9:44 am | Permalink

    Great post Chris. Stumbled upon your blog doing some research. Will subscribe. One item of note: the beta Amazon Facebook Connect app was released in July.

  20. Posted December 31, 2010 at 7:49 pm | Permalink

    Good post, Chris! I found it when I was googling around to see what sites actually use Google Friend Connect (other than Blogspot), as I could not recall ONE SINGLE SITE that actually uses it. Meanwhile, FB Connect has pretty much become the standard for 3rd-party signin for all types of sites, particularly publishers seeking to be more “social” (Aren’t they all?). I agree with some commenters that is basically comes down to FB becoming the de facto place for your real friends. Gmail contacts/buzz has tried to position itself as that place where your friends are, but in reality, whom we email often is not necessarily our friends. Google has a lot of work to do here….Or they could just buy Twitter :)

  21. Posted January 3, 2011 at 2:30 pm | Permalink

    @Steve Chang, you may want to take a look at http://www.googlingsocial.com for a good example of a successful Google Friend Connect site…

  22. Posted January 7, 2011 at 6:27 pm | Permalink

    Facebook Connect is an amazing piece of technology (and certainly a blow to Google).

    Really, it leads to a win-win situation for all parties:

    – From a user’s point of view: Being able to click a single button rather than having to fill out a form makes life easier.

    – From a marketer’s point of view: Having access to an immense wealth of data at the touch of a button leads to better marketing decisions.

    It’s going to be interesting to see how Google will react to this phenomenon of blue Connect buttons all over the Web!