Did a Johnson Box Help My Email Delivery and Avoid Spam Filters?

Can you avoid the “this is spam button” with a little more email focus?

If you didn’t read my post this weekend you should read it first and especially the comments as well.

While Michael and Adrian did not agree with me on a number of points, I still stick by my guns.

First of all I wanted to share the results of the Johnson Box email that you all got on Saturday. I used a simple resource box that went like this….

Chris, This simple resource will…

  • Get your email read
  • Raise your click thru rate
  • Lower your spam complaints
  • Repeated use will raise your open rate
  • It doesen’t cost a thing

Then I to the linked to the article. This simple email returned a whopping 38% click thru rate. Since I do not send HTML email I cannot return an open rate but it had to be over 50%. Pretty good numbers if I say so myself.

Now let’s go back to the original article. I still stipulate that letting your readers know that what they want is in your email avoids the “this is spam” button. I get a much lower number of spam complaints because I am in an internet marketing / tech niche. However when I mail too often or the beginning of my email is vague / commercial then I do get a few “report spam” complaints.

Next is the “report spam” button a spam filter? Of course it is!

Is SpamCop a spam filter? Is Spamhaus a spam filter? Is CloudMark and it’s user reporting feature a spam filter? Is user whitelisting, reverse DNS, SPF, Domain Keys, DKIM, Sender Id and every thing else your email is scanned for a spam filter? Do I have to answer that? Some are not truly spam filters to be avoided. Everyone of them does add or subtract from your Email Reputation though and that is the future of spam filtering.

Your email reputation is so much more that just a few spam filters here and there. It is the big picture put together by the ISPs. Sending email is so much more that getting past the latest spam filter in today’s email. True the spam button will not affect your email delivery today. But it will get you blocked in the future.

As always I welcome your comments below! – Chris Lang

One Comment

  1. Posted February 27, 2008 at 5:31 am | Permalink

    “While Michael and Adrian did not agree with me that the “this is spam” button is a spam filter, I still stick by my guns.”

    I never once said that above comment.

    I simply did not agree that providing an email summery like the one you stated is a preventative step from your reader clicking the “This Is Spam” filter.

    Im sure that it is very effective for click through rates, and getting the reader to actually read the email or the article, but why does a reader click the “This Is Spam Button”?

    Readers click the spam button if they think it is spam, an email they do not believe they asked for, or in many cases are just tired of seeing your name.

    A preventative step from your users clicking the spam button is to tell them why they are receiving your email, and if they think it is spam to click your link instead of hitting the spam button …
    Doesn’t this make sense?