Apple and iTunes To Become A Publishing House?

Mike Elgan has some awesome things to say about Apple, iPads, Amazon and Apple’s coming Thursday announcement… This is a must read for authors, info product creators and digital content publishers!

Picture of iPads in the classroom as textbooks

With Amazon’s all you can eat video and free shipping Amazon Prime business model, I have become a huge fan of Amazon for almost all of my on demand video needs. I mean I LOVE Amazon Prime. As a Linux user, I hate iTunes simply because it locks me out of using it.

But soon I may not have a choice of owning or not owning a Mac, or using iTunes as a person who, probably like you, makes his living selling how to products, PDFs and books. Now read on….

Mike says the war is on for the digital book store and it’s between Apple and, here’s what you will learn in Mike’s article…

  • Why Mike think’s Apple will begin the long process Thursday of reinventing the textbook industry as a stepping stone to eventually reinventing the entire publishing industry.
  • What’s Apple’s big advantage over Amazon? Apple has one massive advantage: A disproportionate percentage of authors use Macs.
  • Mike feels that authors would choose to work with Apple rather than Amazon.
  • Mike Elgan goes so far to say that “I also wouldn’t be surprised if Apple offered new special discounts for bulk purchases of iPads to schools.”

Now, if you know what’s good for you and if you only read one thing today read Apple’s War On Amazon Starts Thursday.


  1. Posted January 14, 2012 at 11:10 am | Permalink

    This is sort of ironic because I love my Amazon Prime account. The free shipping and no sales tax are a definite plus. I do not mind waiting for products but the shipping is so fast sometimes that I wonder how they do it.
    Now Amazon Prime has Movie Streaming and that is a definite plus. I no longer have to buy a DVD first to see if I will like it. Or if I am giving one as a gift I can preview it first.

    My mother and I share Kindles that I got on They were refurbished, and work great. One had a problem and Amazon sent a new replacement with no questions asked.

    I have an iPad store on one of my sites that I listed here. It is an Amazon store. LOL. Go figure.

    Our school just issued every teacher an ipad, and all 8th grade students will have theirs, soon. They are making them student safe.

    It is a great time to be a student, teacher, or just a person who loves using technology.

    I would love to see Apple and Amazon work something out as far as sharing the libraries for music and books.

  2. Posted January 14, 2012 at 11:12 am | Permalink

    As I look back on Paul Myers telling me 3 years ago to prepare for the Kindle and my Mac friends telling me to pay attention to iPhone apps 2 years ago….

    (this is me not listening or acting)

    As a new author, I am paying close attention to this. Why? Because it takes a Mac to create the documents.

    Next purchase? New Mac Lappy!

  3. Posted January 14, 2012 at 11:16 am | Permalink

    I agree Rocque, Margie and I watched a Amazon Instant Video movie, it kinda buffered for a few seconds twice.

    The next day, Amazon had a refund in my inbox and my back account. No support request, and I did not mind the slight buffer.

    I doubt Apple will supply that kind of customer service.

    Now will the make everything I want available thru the browser like Amazon. But as an author, I am going to buy a Mac…. Apple has me over the barrel there Rocque!

  4. Posted January 14, 2012 at 5:20 pm | Permalink

    This is most certainly a WAR.

    I have been following this with extreme intensity Chris. As a best selling fiction author, my business is now helping other authors – site goes live soon.

    On this specific issue of Apple V Amazon you are dead on the money, and I’m living this battle on the bleeding edge all the way.

    I might add that your content continues to be highly insightful … but (embarrassed grin / roll eyes) we BOTH didn’t pay enough attention to the Kindle.

    That won’t happen again.


  5. Tim
    Posted January 15, 2012 at 1:05 pm | Permalink

    Another advantage that apple has, is that most public schools already use macs to teach kids basic computer skills, typing, and multimedia classes. If Apple offers them iPads for textbooks, then a pre-existing relationship with Apple will encourage this deal, and having an iPad through school will have kids growing up Apple. And with a kindle app, who needs to buy one?

  6. Posted January 18, 2012 at 7:22 am | Permalink

    Amazon is not all nice either. I’m a Canadian that owns a Kindle Fire. Amazon has locked out everyone except Americans from using the Amazon services including Prime. I can’t even download a free app from Amazon. I need an American credit card.