What Is The Best Time For Webinars & Hangouts On Air?

Morning, afternoon or at night, we all wonder when best to host our webinars and of course when to send Email to our list.

Sharyn, on Google+ asked me: When is the best time to hold a webinar? My reply turned out to be a blog post so here you go. If you care to share your webinar and hangout broadcast experiences, please comment below…

Images of webinar broadcasting equipment...

Sharyn, Ask your list, they will tell you. (indluding your tweeps, FB fans or G+ circlers)…

For me Friday thru Monday suck, with Monday having the highest suck rate.

That said for biz oriented webinars it’s Tuesday thru Thursday.

Next question to ask yourself is do your potential viewers have jobs and do the web part time, or are they like me, free to do what they want?

Then after 5PM is your slot. If they have family and kids, then even later. Currently in Internet marketing 8 PM Eastern is best for English speaking North American attendees.

Are they office workers who will watch your webinar / Hangout On Air broadcast from their office?

Then after lunch is your time.

Last to consider but not the least, is your audience highly niche oriented, like say stay at home Moms, who have a big slot open right after they get the kids off to school?

One way to see what and who watches when is to look at traditional media and that’s cable TV. Notice when the soaps are on, (Y&R and Price Is Right addict myself), talk shows that your niche would watch and when the entertainment freedom time occurs both in your local area and for the niche you are trying to get traction in.

That should give you some insight as to when niche demographics respond.

Again, like I said, it is best to just ask your following, social following or email list.

SurveyMonkey.com is pretty much the industry standard.

Remember: It’s a fact – people get bored quickly. The average survey-taker answers around four to five questions per minute, and you’re going to lose their attention at 8-12 minutes. The industry sweet spot is a seven minute survey, so it’s best to aim for 30-35 questions. This will give you the opportunity to elicit in-depth data from your respondents, without losing their focus.

I my self would just survey them about time, length, platform, and what is most important to them. That being information, hands on teaching or the big one for me, the Q & A session.

What Is The Real Webinar Attendance Motivator Beyond Time

For me personally, the chance to connect with the host or guest on the webinar is why I am there. One great question posed to an expert authority will get your remembered as an expert your self in their eyes.

For webinars I host, the Q & A section is by far the most beneficial part for my audience, since G+ is so multi layered and can be used in so may varied ways. Asking me questions of how best to use the new Google+ tools as they pertain you your own biz or that of your client’s local businesses is key.


  1. Posted September 20, 2012 at 5:29 am | Permalink

    This is another great bit of information. If you build it they might not arrive if they have other plans or can’t leave the day job. It must get lonely sometimes when you have a hangout and no one shows up.
    Timing is everything, location is everything…while those are still true, we also have content is king, and “reaching an audience is golden when your information is relevant to them”. The quotes are my rocqueizm.

  2. Hank Miner
    Posted September 20, 2012 at 5:52 am | Permalink

    For me the best time is first thing in the morning local time which in my case is 0600 Mountain Standard Time (AZ).

    As I am early to riser this gives me time to make coffee…very important; check the overnight news; read important e-mails; and check my circles.

    Surveys on the other hand I do while grabbing lunch.

    Anything after 1600 local is lost as far as I am concerned as there is dinner to do and personal family time.

  3. Posted September 20, 2012 at 6:07 am | Permalink

    I was on a Webinar with legendary Frank Kern yesterday and it was at a horrible tIme for most people – 1pm est. when asked why he chose that time he sad that it was that filtered out the attendees guaranteeing that the people who took the time tI show up were motivated and were make it happen people and those were the type of clients that he wanted to work with.

  4. Posted November 29, 2012 at 3:04 pm | Permalink

    Hi Chris – it’s great to have been an inspiration for your blog post!

    We should do a teleseminar or webinar together!