How to Get More Diggs

How to Get More Diggs? Start by getting more friends of quality

First let’s talk Digg real fast for the new guys. Digg is a social bookmarking site. You can add bookmarks by submitting articles you are interested in. Then other Digg users will give it a thumbs up by clicking the “digg this” button.

DO NOT JUST SUBMIT YOUR OWN BLOG POSTS and NEVER SUBMIT a SALESLETTER!!!! Is that clear? All social sites are about news, if you have written a new post about something you are interested in, that is news. If you do nothing but submit your own articles THAT IS SPAM.

Signing up takes only a few minutes. NOTE: Choose your username wisely, it will show up in all your posts, comments and Diggs. I used MarketingSocial as mine. If I could I would use ChrisLang. Then use your real picture in your posts. Are you a real person or do you need to hide behind a goofy icon?

Having a really attractive picture is a key strategy in it self. Take a look at SexySEO or SexySEO Blog. Need I say more?

Having no picture is the worst thing you can do for your profile. Also you should be trying to use the same avatar (pic) on every social site so you have some brand recognition.

How to get more Diggs and the quality of the Digg

Diggs from Mutual Friends Mean Little

Digg and Google know that mutual friends can email each other and share Digg links and do this all day long, artificially inflating Diggs (votes). So, Diggs from your mutual friends mean less to Digg, than Diggs from fans. Fans means that you friended them or they you and the other did not add them as a friend.

In fact if you are constantly sending “Digg this” shouts all day then you are going to draw buries. Buries are a negative Digg votes that carry about 100 to 1 on the Digg to bury weight ratio. It can take just one bury to keep you from going front page.

Single Digg Session Diggs Mean Less

A single Digg occurs when you get an email and click thru to a Digg post and click the Digg button, then perform no other actions on Digg, leaving the session. This is how Digg sees it and pretty much feels the Digg was the result of one user urging the other to vote. This makes the Digg fairly worthless.

When you Digg any item on Digg, Digg a few others and your Diggs will have more value and so will your friends Diggs if you let them in on this tip.

Diggs from fans mean a little more

Fans can follow your Digg submissions and Digg your items much more easily than someone who is not able to click thru to your profile from their friends. Hence, Diggs from fans mean more but less than….

Diggs from totally unassociated Digger mean even more

It only makes sense that Diggs from Diggers that are not in any way associated with your friends list should mean more and does.

Diggs from powerful Diggers Are the best

Diggers that have a long history with Digg, having joined earlier than others, Dugg lots of posts, submitted lots of links and commented on others posts have more authority and a higher Digg ranking than other Diggers that do not participate highly.

These are the friends you want and the friends that will give you Digg posts life that can take them from the upcoming column to the “went popular” column. That is Digg front page in Digg jargon.

Don’t get me wrong, mutual friends are very valuable

You are going to need mutual frineds. Mutual friends are friends that friend you back. Digg will show them now as a “mutual friend” in a green icon in your friends list. Mutual friends allow you to send them a shout (email) and that is what makes mutual friends important. You can email mutual friends and get to know them better.

Now think about that scenario when you make social marketing friends. Make powerful, intelligent friends that are going to Digg your posts, not just willy nilly numbers people. They are going to Digg your posts because the are INTERESTED in them. Not just because you Dugg theirs yesterday.

You are not going to shout every Digg post and become a Digg spammer, that is not what Digg shouts are for. Shouts are intended for breaking news, sharing others stories and being social. Not spamming Digg and your friend’s inboxes.

Also you are going to need to tell them to Digg a few other submissions as well. There is some evidence that users that only Digging one post at a time is deemed irrelevant by Digg.

DO NOT Submit Your OWN Stories Day after Day and DO NOT Digg your own posts. There is also some evidence that Digging your own posts has a negative effect on the popularity of your Digg post and blog post.

There is also evidence both positive and negative that Digg power users that have a history of popular posts have way more effect when Digging a post.

I use Digg to return backlinks to my site and rank better in the search engines. That is what my social marketing book is about to me. In most cases you need 50 or more Diggs within 24 hours for Google to see your Digg post as valuable.

Do not submit your story during at odd hours. Stories should be submitted early in the morning EST. I find 5am is best. But to get the best stories you had better get up before that. This way the story gets more eyeballs and usually more Diggs at a quicker pace.

How get more Diggs and how to make the front page of Digg

randfish, SEOmoz’s CEO, and co-founder and primary blogger has this to say about Digg power users.

“These Top 20 have contributed a total of 5257 stories that have reached the frontpage out of a total of 25,260 stories to ever reach that page – 20.81% to be exact. Many of these top users have, as Digg terms it, a popular ratio of 30% and higher, meaning that almost 1 out of every 3 stories they submit will reach the homepage. Several users (specifically DarkHack & OsterMayer) have popular ratios of over 60%.”

“A logical extension shows that the top 100 Digg Users have contributed 14,249 stories to the homepage, or 56.41%. At Digg, a very select group of users is dominating the popular homepage content. Far from being a mass of opinion, Digg is instead showing, primarily, the content opinions of just a few, select folks.”

Top 100 Digg Users Control 56% of Digg’s HomePage Content.

How to Get More Diggs from Power Users

So after you have a 30+ mutual friends list now you are now part of the club. No friends on Digg is like having no friends in the real world. Everybody wants to hang with the popular people.

Cameron Olthius points out that Digg’s front-page algo favors submissions from historically successful users and that those users frequently have large bases of friend groups, helping to make their submissions more visible from the start.

Also your Digg history is very relevant too. The earlier you Digg an item that goes to the front page the more relevant your your Digg is considered.

Find Digg power users (100 to 300+ mutual friends) and add them as a friend. Do not just add anybody to your friends list. If they are not posting like content then you are wasting your time. It is way more likely that someone interested in your content will Digg it and shout it to their friends list. Don’t feel crushed when they do not friend you back. Here is a little strategy I am trying out right now.

Look for posts that pertain to your topic.

Comment on these posts with insightful, interesting replies.

Now add the posting user as a friend.

Next look at their new submissions that relate to your content. If they relate to your target market and topics Digg the post.

Now scroll to the bottom and add a very intelligent comment about their post or a link and an insightful addition to the post. This may well get you added as a friend by a power user.

When I say power user I do not mean the top Digg 100. They, for the most part are untouchable. I have two Digg top 100 users as mutual friends and I had to work hard to break the ice. I commented on their submissions with intelligent useful information. I only shout pertinent, targeted, useful Digg items to my list. I friended their friends, it goes on and on.

One way to lose powerful Digg friends is to send shouts all day long about “Look, it’s the worlds biggest pizza ever!”

When you see “You have a shout from Chris Lang Social Marketing Genius” you know you should open it because it is not some rediculous youtube video.

You can also create a post reviewing the soon to be power friend’s product, website or blog post. Them submit the post to Digg.

Just in, blogger Phillip Lenssen wrote How NOT To Get On The Digg Homepage. Oddly enough I found this in the #2 spot on Digg’s homepage. Yeah, it got a Digg from me.

The Bottom line

You can waste your life away trying to get Dugg and adding friends. You can get lost all day on Digg and get nothing done. Remember this and it took me a long time to learn it. Do you know what Internet marketing millionaires do when they write an article. They don’t write articles. They write about a problem that you have and at the bottom of that problem page is a link to one of their products, affiliate programs of at least a web form to join their newsletter list or subscribe to their RSS feed.

Real Internet marketers don’t do anything that does not somehow create a profit. Be a REAL internet marketer.


  1. Posted April 20, 2008 at 9:49 am | Permalink

    Chris, you wrote:

    Let me understand. Do you mean not to SUBMIT my posts? Or submit YES, and dig NO?

  2. Posted April 20, 2008 at 9:51 am | Permalink

    Sorry, in my previous comment I meant this quotation of yours:
    ‘DO NOT Digg your own posts. There is also some evidence that Digging your own posts has a negative effect on the popularity of your blog post.’

  3. Posted April 20, 2008 at 10:21 am | Permalink

    YES, Digging all you own posts will bring the attention of Kevin Roses’ iPhone blurred red eyes.

    First of all you want to add a link to all your sites in you profile. It will give you a direct link to your site.

    If I wrote the Digg code I would downgrade any Diggs to a site by any user who also links to the site in his profile. Besides why bother, what is one Digg?

    Just DO NOT submit your own new pages. Get a power user to do it for you. As I said above, your submission is the starting point. I matters so much more when a power user (500+ friends) submits the article.

  4. Posted April 20, 2008 at 10:56 am | Permalink

    Yet another great post from the overactive addicted social marketer.

    “They don’t write articles. They write about a problem that you have and at the bottom of that problem page is a link to one of their products, affiliate programs of at least a web form to join their newsletter list or subscribe to their RSS feed.”

    Someone has been paying attention :)

    Thanks for this information Chris

    Michael D Price

  5. Posted April 25, 2008 at 2:36 pm | Permalink

    Ok, so do you have a good article on how to get more Responsive digg freinds

  6. Posted April 25, 2008 at 4:36 pm | Permalink

    Sure, I have a ton of content on all forms of more effective social marketing here: I don’t mean to be a smartass at all but I gotta make a living.

  7. Posted June 28, 2008 at 6:10 pm | Permalink

    Thanks for the advice Chris. It look as though you need to spend some considerable time getting your digg content up and posting “intelligent” responses to areas that your blog is in before you really concentrate on the posts and getting them seen. Again, social networking makes you be social.

  8. Posted August 2, 2008 at 6:36 pm | Permalink

    I just updated this whole article to the current Digg thinking as of 9/1/2008.

  9. Posted October 15, 2008 at 9:59 am | Permalink

    So how can I make ‘power users’ submit my stories:(
    If i don’t submit them nobody will..

  10. Posted October 15, 2008 at 10:23 am | Permalink

    @Maxloaded, that is one of the major focus points of Wickedly Evil Social Marketing Tactics.

    I explain in detail how to get VERY powerful Diggers as personal contacts outside Digg.

    Then you can get them to submit your REALLY good articles that are non commercial and good info.

    Right now you can get not only my brand new, version 3.0 book but $120 of Digg management software that I had written to my specifications, full version, 90 day unlimited users for FREE. Yeah, really, with no commitment and no credit card.

    Check it out:

  11. Posted November 1, 2008 at 6:09 am | Permalink

    Digg is a great place to drive traffic to your site but unfortunately it doesn’t convert.

    Most diggers use ad blockers or they are just immune to the ads.

  12. Posted November 2, 2008 at 2:21 pm | Permalink

    @healthy diets,

    We don’t care that Digg does not convert, what Digg and social bookmaking in general does do, is drive you up Google results. That is where you convert to sales is by appearing higher in Google rankings.

    But you have to target Google search terms that convert to sales. Just getting ranked under any search term does you no good.

  13. Posted January 20, 2009 at 4:43 am | Permalink

    Very accurately put. I have been adding random users for quite a while now.

  14. Posted January 20, 2009 at 6:14 am | Permalink

    @Viraj, What does that mean, I do not understand your comment. What are random users?

  15. Posted January 21, 2009 at 1:06 pm | Permalink

    Random users in the sense I go on adding friends without checking how effective they can be. Check my blog for great blogger interviews

  16. Posted April 19, 2009 at 6:58 am | Permalink

    I’ve added about 30 relevant friends, how can I best ensure they add me back?


    Stu @ sushisushi

  17. Posted April 19, 2009 at 10:33 am | Permalink


    The best way to ingratiate yourself to any social bookmarking user is to Digg their subimssions. And I mean Digg every one of them. Also unless they are a Digg power user they will almost always add you back as a friend.

    It is the ones that don’t that you want stalk. To easily do this, go to the history tab on the users profile, then of the right hand side of the page, click the submissions tab. This is everthing they have submitted on Digg and there is an RSS feed for the page that updates with each sub.

    Add that to Google Readerand now everymorning simply Digg every one of their subs (Digg speak for submissions) from Google Reader.

    Short, sweet and to the point, no wasted time on Digg.

    Also if you are really interested in social bookmarking and willing to shoot a little video YouTube is now a social bookmarking site and even more influential in Google.

  18. Posted April 27, 2009 at 8:30 am | Permalink

    Well, Digg is a great place to get indexed in search engines faster than any other methods out there. But the thing is if you submit your story in order to get more traffic to your website, then you have to actually create a title that attracts users attention. But if you don’t make it to the home page, then your digg story submission will be in no man’s land! Since, neither you have a backlink to your website nor you have the traffic! Good post. I truly enjoyed it.

  19. Posted May 19, 2009 at 5:42 am | Permalink

    Its just so hard to get onto the Digg homepage – how much time are we talking here ? Days, Weeks months ? At the end of teh day – is that time put in actually worth it or would you be better focusing on webpage optimization and good SEO content on your own site ?

  20. Posted May 23, 2009 at 3:13 pm | Permalink

    great tutorial :) even if I’m not on Digg’s homepage yet it works and I have more diggs than before thanks!

  21. Posted June 8, 2009 at 1:10 pm | Permalink

    Thanks, these are good Digg tips.

  22. Posted August 23, 2009 at 4:40 pm | Permalink

    Thanks a lot. I was having so many questions about dig and how to get traffic from digg and so on and forth. This article is of real value at least for me. I believe this is the same for everybody.

  23. Posted December 15, 2009 at 7:33 am | Permalink

    Thank you for a really interesting post about Digg. Well written and easy to understand.

  24. Posted February 11, 2010 at 4:49 pm | Permalink

    This sounds like a lot of time spent on Digg. But I bet you get better at it once you start using it more often. I am really getting into it now, but I have a day job and can’t spend as much time as it sounds like I’m going to have to spend for it to be effective.

  25. Posted February 16, 2010 at 5:07 am | Permalink


    In response to your comment >> it sounds like I’m going to have to spend time for it to be effective

    Yes you do have to spend time on Digg to get results.

    However what you do is replace however you spend your time reading the news
    online and replace it with reading the news on Digg.

    I love to follow Tech news, Digg is a very good place to do that.

    When the plane took to a water landing on the Hudson Digg had Tweets live
    from a guy on the plane.

    Digg is full of breaking news if that is your thing.

    So if you read the news online your time on news sites can simply be replaced on Digg.

    Most of what I teach takes no more time than what you already spend there already.

    Make sense?

  26. Posted February 26, 2011 at 12:05 pm | Permalink

    Very insightful post. Up until now I’ve Digg has been totally useless to me. I Dugg all of my posts, and I didn’t even get backlink value out of that.

    Now I see that just like Twitter, and other social marketing… some strategy is involved


  27. Posted February 26, 2011 at 12:06 pm | Permalink

    Oh I forgot to ask… Does this mean you should NEVER digg your own stuff?

    Like should I convince my visitors to digg for me and hope that they do?

  28. Posted March 5, 2011 at 10:57 am | Permalink

    I have been digging all my blogs and I haven’t see any help in the search engine ranking. I search for “how to get more diggs” and your site got noticed.

    Thanks for this blog. I would stop my habit of digging all of my own blogs.

  29. Tech-man
    Posted August 13, 2011 at 4:40 am | Permalink

    From this article i have learnt that 56.41% of people are submitting stories to make their posts stay on top, i think the statistics given to me is mind blowing and it gives a clear indication/direction that if you want to be on top of Digg you need to submit stories in huge numbers. Unfortunately, we do not have that much of human resources to post stories in large numbers.

  30. Posted February 21, 2012 at 2:58 pm | Permalink

    I think a healthy mix of submitting your own content and content from other sources is a good tactic. As with any social media platform, people don’t want to be bombarded. Good write up.

4 Trackbacks

  1. […] let me summarise what I can here. On April 20, Chris posted an article titled How To Get More Diggs on his […]

  2. […] How to get more Diggs has been a hot topic over at Social Marketing Central in a thread I started. In case you missed the first article it’s How to Get More Diggs. […]

  3. […] on Google. Chris is a real expert on Google, if you get a chance follow his Blog. His article on How to Get More Diggs is excellent and a small preview of some of what you can learn from his book. I truly recommend this […]

  4. […] It’s like anything else: You need friends in high places, and you need fans, according to Chris Lang.  Getting dugg by your mutual friend, like Mom, means less to your Digg popularity.  Surprise. […]